With a desire to create immersive environments and a passion for exploring the unknown, IDEA often takes a multi-disciplinary approach to its array of projects. For the last 10 years we have been providing interior design and branding services companies all around Europe. Founded in 2004, and based in Sofia, the firm specializes in a wide array of project types, from hospitality, residential and food & beverage, to product, yacht, and set design. Crafting a unique and individual concept for each project is fundamental to IDEA’s successful design approach. From the big picture to the last detail, the aesthetic story informs and drives the design. The seamless synergy of technology, craftsmanship and design is reflected in our environments that often combine high-end video technology, handmade objects, special effects and custom fixtures and furniture.